There's one question I hear every day. Why doesn’t most marketing work?
There are charlatans out there, the snake oil salesmen, who offer too-good-to-be-true marketing schemes which are, you guessed it, too good to be true. There are people with good intentions who don’t know how to address the issues of picking a message and sticking to it. (My Free Report
goes into this a bit more.) If there isn't a written marketing plan
, there's no hope in having good results. Finally, there are many marketing folks who--even if they have a marketing plan--simply don’t have the creative and production resources to deliver a solid program, wasting money and time in the process.
You don't need a random marketing consultant to come in and spout the latest "tool" out there. You need a well-written marketing plan, a series of marketing strategies, solid tactics and an actionable marketing calendar. You need an On Call Marketing Director who has your business goals in mind.
My proprietary marketing process is simple. But it comes from years of experience and successes. I've been an advertising agency principal in Portland for over 20 years. I’m straight forward, easy to talk to and I listen. There’s not a marketing challenge we can’t face together. While my years of experience are a huge asset, it doesn’t mean I’m going to shortcut the process with a one-size-fits-all marketing plan. My clients get marketing strategies and tactics tailored to their particular needs.
I serve my clients best as The On Call Marketing Director who comes in and provides all the services a Marketing Director does, but at a much more cost-effective level. Who do I work with? My experience ranges from small start-up businesses to not-so-small like Pepsi and Ghirardelli Square. But business size doesn't make much of a difference. Every project I’ve worked on has had tight deadlines, tight budgets and many other issues to solve. If your business values marketing and sales, we're likely a good fit.
Ready to get your marketing on track? Click here
and let’s talk.